Billee Howard, Forbes

There has perhaps never been a more difficult time to be a marketer. We are in a period of seismic business change, catalyzed by the digital transformation that is upon us. This is requiring leading brands to reimagine the marketing function in ways that embrace a sense of purpose, uniting brand and product, to create emotionally driven experiences that create market distinction. With this in mind, I have launched an “Ask the CMO” feature where I speak with some of the top marketers in the world to uncover the leading issues and trends driving change in the marketplace.

For my fourth piece in this series, I had the pleasure of speaking with Alain Grant Mahmoud, CMO of ClearCove and marketing veteran who has served leading brands in his 20 plus year career such as Frito-Lay, Microsoft, Chevron and Wells Fargo. We discussed his thoughts on the importance of creativity and emotional connection in the new age of business transformation, along with the need to remember that brand and product must become one in our era of experience…

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